About us | Hug Your Life

900retail locations
300satisfied partners
12years in business
11countries worldwide

Quality comes first
All products undergo testing twice - as raw materials and as finished products.
4.91/5 product rating
Average rating from independent reviews by our customers only
1.000.000+
Over 1 million products delivered
Present in 11 countries
Poland, Sweden, Norway, Morocco, Romania, Bosnia and Herzegovina...

Vision and mission

Our vision is best embodied in our motto: Top quality available to everyone. We aim to provide all our loyal and future customers with the opportunity to make small changes starting from their diet that will positively impact the quality of their lives. Our mission is to continue improving existing products and creating new, competitive products that align with global health trends and provide the body with the most important and highest quality substances – natural extracts, vitamins, and minerals essential for normal body function.

Quality

We pay extremely close attention to quality, innovation, and excellence in our operations. Hug Your Life dietary supplements contain pharmaceutical-grade ingredients from renowned global manufacturers that meet strict EU standards and Croatian regulations. Ingredients for capsule formulations in the form of standardized raw materials in powder come from various parts of the world depending on the specific ingredient and its natural, indigenous climate. Our dietary supplements undergo the HACCP system to ensure product safety and ISO standards for quality management in dietary supplement business. Product safety is verified by the Croatian Institute of Public Health and the Teaching Institute of Public Health Dr. Andrija Štampar. Each batch undergoes rigorous controls, and a certificate of product analysis is obtained accordingly.

Natalija ŠerbinekFounder & Finance

Alan ŠerbinekManagement & Development of the assortment

Dominik ŠerbinekDigital & Performance analytics

Milan MažarKey customers & Development of the assortment

Lora ČavragSales & E-commerce

Ela DrakulićDigital & Social media

Igor MelehIT & Web developer

Nika ŠerbinekDigital & E-mail marketing

Amanda GašiProfessional associate

Manufacturing at Hug Your Life

All our products are pharmaceutical-grade and registered with the Ministry of Health, undergoing thorough analysis in authorized laboratories Finished products are tested for pesticides, heavy metals, and microbiology (analysis reports are available upon request). Click on the photo to see what a part of our production looks like…

Kapsule sa zelenim prahom na stolu sa zelenim znakom PLAY koji vodi na link videa na Youtube

Pogledajte dio proizvodnje

Dr. Umar Jan, PhD, MBASabinsa Co. Germany
President EU Operations
I am pleased to emphasize that Sabinsa Co. has been successfully collaborating with Luminus Mod for 10 years. Their commitment to product quality, transparent communication, and fairness in all aspects of cooperation make them an exceptionally reliable partner.

Dr. Antonio BalbiAlsa Lab S.r.l. Italy
Business Developer
Hug Your Life represents a distinguished collaboration, where quality is paramount. With a long-term vision and steadfast decisiveness, the HYL team's hallmark traits render them an unmatched ally in pursuing excellence.

Mr. Zakaria BoumenkarNutrabest, Morocco
Owner
We have been importing Hug Your Life supplements for the past 8 years. We values the honesty, professionalism, and exceptional responsiveness. They specialize in developing unique formulas that distinguish their products in the market.

Ms. Chuyen NguyenDai Thanh Pharma, Vietnam
Business Director
Their professionalism and dedication has led to very successful collaboration. This clearly demonstrates their commitment to quality and customer satisfaction. We are proud to be their partner and this cooperation will continue to grow strongly in the future.

How the name Hug Your Life came about

The inspiration for the name came from Mr. Nick Vujicic, who was born with tetra-amelia syndrome, characterized by the absence of arms and legs However, despite this, he once stood on a bench and hugged people, as depicted in the movie “Give me a Hug,” which inspired the book of the same name.. Since our products were created in synergy with nature, care, and love for life, the brand was ultimately named Hug Your Life.